Very good question ! It depends ! What ? About you, your habits, your hair...

After many years of using “conventional” products, switching to an organic shampoo risks causing a “straw hair” effect for 3 to 4 weeks. This is completely normal. This is the famous transition period.

Once this period has passed, you will find hair that is shiny, easy to comb and natural (and not just "natural looking"...).

👉 To go further (a little concentration is technical...):

Two things to know about the vast majority of so-called “conventional” shampoos:
1. They use so-called anionic surfactants (sulfates in general). They are good detergents, which produce a generous foam, but they are very irritating to the skin.
2. These ingredients are often combined with silicones (non-biodegradable) which will act as an "invisible varnish" to facilitate detangling of the hair and make it shinier.

In other words, we "stripping" without worrying too much about the effects on the skin, then we "brush" with silicone without worrying too much about the effects on the planet.

As for organic shampoos, the surfactants are much gentler and do not contain silicones (be careful, however, the COSMOS standard allows sulfates, some certified organic shampoos may therefore contain them...).

During the transition period, your hair will slowly eliminate all unwanted products and regulate itself, mainly by reducing its sebum production (which protected it from aggressive surfactants).
Once this period has passed, your hair returns to its natural functioning and you will find more “classic” sensations.
To support this transition, we recommend accompanying your routine with natural care. We are currently working on a Loubaïo treatment, so that the experience is complete AND healthy!

Our formulas are all certified Bio COSMOS ORGANIC by Ecocert Greenlife according to the COSMOS standard. This certification guarantees that there are no ingredients harmful to you or the planet (Silicones, Parabens, etc.).

Besides, always check the INCI to verify the ingredients of a formula. Ours are "translated" in order to be understandable.

But we went further:

- On surfactants: these are the key ingredients in a shampoo, those which wash your hair. We have therefore selected the softest on the market. Quite simply.

- We have also chosen simplicity by limiting the number of ingredients as much as possible. Without sacrificing either the effectiveness or the pleasure that a shampoo should provide!

Concerning our perfumes: we have chosen sensoriality and therefore offer products with perfume. Although 100% natural, some of our perfumes contain molecules classified as potential allergens (this is the case for shampoos for all hair types and colored hair). These molecules are, however, among the lowest in the formula (less than 0.017%).

👉 Did you know: European regulations on cosmetics have, for several years, regulated the dissemination of “xxx-free” claims (e.g. “sulfate-free”, “paraben-free”, etc.). The rules are not necessarily simple. Below are the main points given by the DGCCRF ( see article ).

Allegation tolerated:

- Claims deemed “informative” (e.g. silicone-free or Vegan).

Allegation not tolerated:

- Claims relating to substances prohibited or imposed by regulations (e.g. "without testing on animals").

- “Unverifiable” claims (e.g. “allergen-free” because any substance can be a potential allergen).

- Claims on groups/families of substances (e.g.: without parabens, without phthalates) because this is detrimental to families of products, some of which are authorized and not others.

- Claims on substances authorized but subject to controversy, if these are identifiable in the INCI (example: without Sodium Laureth Sulfate).

Yes, of course, and for good reason: animal testing is not authorized in Europe! 😉

However, to avoid creating doubt, we have labeled ourselves Peta, Cruelty Free & Vegan.

Moreover, it is legally prohibited to indicate on a cosmetic product that it is not tested on animals ( see DGCCRF article ). Indeed, a regulatory requirement used as a differentiating marketing argument is likely to mislead the consumer.

So no, our products are not tested on animals. And no, we don't mention it on the bottles because it's simply prohibited.

Yes, to date we do not use any ingredients of animal origin.

As explained, we are Peta, Cruelty Free & Vegan certified.

In full disclosure, we are not Vegan ourselves, but that matters to some of us, so we prefer to indicate for greater clarity which products are.

Well, actually they all are :-)

Yes, all our shampoos are organic COSMOS ORGANIC certified by Ecocert Greenlife according to the COSMOS standard.

However, and in complete transparency, we would be ready to deviate if we found a small producer who strictly complies with the certification specifications without having it (for cost reasons for example).

There are two main conditions to obtain the COSMOS ORGANIC label:
1. At least 10% of the finished product must be organic (for rinse-off products such as shampoo or shower gel).
2. At least 95% of the ingredients that can be certified Organic (the famous “agro-ingredients” = ingredients grown or derived from livestock) are organic.

But why only 10%? Because in shampoo or shower gel, there is around 80% water. However, water is never considered “Organic”. The organic percentage is therefore defined on the rest of the ingredients.

Because you are really curious: the water present in our products is not simple tap water. It is “osmosis” water, even more filtered than filtered!

To learn more about certification, see the COSMOS framework here .

The acidity (pH) levels of our shampoos are between 5 and 5.3, which is slightly acidic. Like the natural pH of your hair which oscillates between 4.5 and 5.5.

A shampoo with an acidic pH tends to tighten the scales of your hair and smooth the hair fiber, helping to maintain hydration and reflect light.

Note: Conversely, the use of a basic product (pH greater than 7), such as soap for example, will tend to open these same scales. This will result, over time, in dulling your hair.

We are working to ensure that as much of our value chain as possible is regional or truly bordering. The famous “Short Circuit”.

Thus, the design, production, key assets and a majority of our partners are from Provence (more precisely PACA, finally the South Region from now on)

Unfortunately, not everything is local or French. For example, there is no manufacturer of dosing pumps in Provence (or even in France). In this case we buy from regional intermediaries who source their supplies from nearby countries (Spain or Italy for example).

Absolutely, our shampoos are characterized by hair type, not gender. Except for children where it is rather age that comes into play.

Our liquid shampoos are packaged in aluminum bottles. In our opinion, it is the best (or rather the least bad) material for this use. Indeed :

- Aluminum is 100% recyclable, infinitely (unlike plastic which is only recyclable 4/5 times and therefore ends up as waste…).
- Its recycling is energy efficient unlike glass for example.
- It is light and therefore has a better carbon footprint during transport than glass, for example.
- Completely opaque, it offers excellent protection against germs or UV rays.

But it is not perfect either, which is why we speak of “less bad”: its extraction and manufacturing still remain too polluting.

We have two “close” areas of improvement:

- Buy our bottles in 100% PCR (Post Consumer Recycled), basically in 100% recycled aluminum, the carbon footprint is very good.

- Implement deposits, as soon as our sales volumes have increased slightly.

Please note: our dosing pump is unfortunately not recyclable, which is why we suggest you reuse it!