The perfect container is like the perfect man, he does not exist. The challenge is to find the one that will have the least impact on the environment while remaining practical on a daily basis.
Here are the choices we made.
Why did we choose aluminum for our bottles?
Aluminum is the most common metal on earth, it is light, difficult to break and offers a good barrier against light (opaque). Very interesting properties for products intended for the bathroom.
In terms of recyclability, it is an excellent student. First of all, it is 100% recyclable, infinitely!. Then, the recycling sector in France is rather good with 48% of packaging recycled in 2020 (source: Citeo).
Finally, the aesthetic result is very beautiful, but that's up to you to judge :-).
We hesitated for a long time to offer refills. The solutions proposed, exclusively in plastic, did not correspond to our approach.
Then we met a young French company which offers an interesting solution (not yet perfect but interesting): 60% paper from upcycled apples and 40% plastic to guarantee waterproofing.
We are not completely free of plastic but it is still a step in the right direction.
You will no longer see apples in the same way!
Why glass for our oil?
First of all because it comes from materials very present in nature (sand, limestone, etc.) and its manufacturing process is much less polluting than those of other materials.
Then, it benefits from an excellent recycling network (the best in France compared to other materials).
And finally, it offers a wide variety of shapes and shades, so we were spoiled for choice!
The question of packaging for solid products is much simpler than for their liquid cousins.
Recyclable, lightweight, from sustainably managed forests for us, cardboard is an excellent solution.
We forget it too often, but the package is an integral part of packaging, especially when a brand does e-commerce.
For us, it's simple, we only use cardboard for our packages. And to protect the products we have opted for organically sourced (biodegradable) particles.
Result, 100% recyclable packages. No more no less.