At the top of our specifications, a simple but meaningful condition: 100% natural .

All our products are 100% natural. Not 99.2% or 99.9%, 100%.

Because yes, it is possible to make effective, pleasant to use and eco-responsible products without any synthetic ingredients.

There are the obvious ones (well not for everyone...): sulfates, silicones, parabens, quaternary ammonium...

Then there are those that organic certifications authorize and which we refuse to use. The best known is certainly Sodium Cocoyl Isethionate (SCI), the superstar of solid shampoos. Ultra soft, ultra foaming, its production is a disaster for the environment. Unthinkable for us.

And finally, those that we do not want to use because they are useless in our eyes: mineral oils, dyes, etc.

If it seems simple at first, the question of perfume is not so obvious. For what ? Because perfume often rhymes with allergens.

We have decided to systematically integrate perfume into our products. So yes, you will often find substances considered allergens in our products. We favored sensoriality.

Therefore, if you are allergic to perfume, check the ingredient list carefully.

A cosmetic product must be pleasant to use (this is one of our 7 commitments). And texture is one of the most important dimensions.

When we formulate, we therefore pay particular attention to the texture of our products when they are applied, so that they are as pleasant as possible.

LOUBAIO products are intended for the whole family. From the youngest to the oldest.

For what ? Because they are extremely gentle, like our shampoos or our soap, cold saponified. But also because we ensure that they are aimed at broad spectrums of skin or hair types.

All of our formulas must meet COSMOS ORGANIC specifications.

Likewise, they must comply with the requirements of the Cosmébio, Slow Cosmétique and Peta (Vegan) labels.